Thank-You Pages: A Tool You Shouldn't Ignore
When it comes to leading website guests through the customer journey, it can be easy to miss out on one important aspect of the process: The thank-you page. This article will talk about the all-to-often-forgotten thank-you page and how you can implement it to best reach new customers.
Why Use Thank-you Pages?
A thank you page is designed to show appreciation after the website guest completes a desired action such as purchasing a product, filling out a form, requesting a sample, or downloading more information. Thank you pages are often over-looked by business owners because the visitor has already converted; however, research shows that a thank-you page maybe just what you need to maintain engagement between yourself and the potential customer.
Since the visitor has already taken a step of action, it's obvious that he or she is interested in what you have to offer. Setting up a helpful thank-you page might be what it will take to keep them involved in your website and show them what they should do next.
Know What You Want Next
When it comes to creating content for a thank-you page, it's important that you know what you want the visitor to do next. The thank-you page will be the sail that guides them onward, and you need to have a good idea of where you want to send them on their journey! Generally, thank you pages are broken into one of two categories: They either help them continue to explore their current phase of the customer journey, or help them travel on toward requesting another service.
Thank-you Pages that Encourage Exploration
If the purpose of your thank-you page is to help customers continue to investigate your product or service, then you need to look for ways for visitors to discover fresh, new content that will further gain their trust. On your thank-you page, you can encourage them to visit other articles, watch videos, or fill out other forms. Engaging people in your content is useful when they are new to your site and have taken first-steps such as accepting samples or signing up for a free trial.
Moving Along the Customer Journey
Depending on what task a visitor has completed, it may be time to use your thank-you page to send them along the customer journey. If potential customers have already engaged with your website and are visiting pages that show they're ready to take the next step, then it is a great time to use the thank-you page as a call-to-action or a time to sign-up for something else.
Another great thank-you option is to ask people to share whatever they've just requested. For instance, if someone has requested a free sample of your product, offer them pre-fabbed tweets or social media posts that they can use to spread the good news with their friends. Not only will this strengthen your relationship with the individual, but also gain additional support and interest from their associates.
Don't Ignore Thank-You Pages Any Longer!
Thank-you pages provide a fantastic opportunity for brands to reach out to potential customers and continue to engage them. Don't miss out on this great opportunity; start making plans to create awe-inspiring thank-you pages right now.